ABOUT

I'm Caitlin Taffs, an Art Director and Photographer who has recently returned to Sydney after spending the last thirteen years in the United States. Throughout my career in the fashion industry, I have developed a strong expertise in overseeing creative projects from initial concept through to final delivery. My passion lies in bringing ideas to life, ensuring every detail is executed seamlessly and with precision. I am highly organised with strong project management skills. My meticulous attention to detail and unwavering commitment to quality standards ensure the delivery of visually compelling, large-scale campaign work that resonates with audiences.

I possess a proven ability to lead, mentor, and develop design teams, fostering a collaborative environment that encourages creativity and innovation. I thrive on guiding projects to fruition while maintaining high standards of quality. My keen eye for design, combined with my leadership capabilities, allows me to consistently produce outstanding results.

I have been fortunate to receive mentorship from the exceptionally talented Erik Torstensson, the Creative Director & Co-founder of FRAME, who provided me with opportunities to develop my photography skills and the tools to excel in that role. Additionally, I gained valuable insights from marketing visionary Jens Grede, the driving force behind SKIMS. Throughout this journey, I have made significant strides both in my craft and in my passion for creativity. I am eager to explore the next chapter of my career.


EXPERIENCE

FRAME

ART DIRECTOR & PHOTOGRAPHER 2019-2024

Defined and oversaw the brand’s visual identity, ensuring consistency across digital, print, video, social, packaging, and experiential touch points.

Conceptualised, directed and executed brand campaigns, photoshoots, and content creation.

Worked with cross functional teams to ensure brand guidelines are being upheld whilst continuing to innovate.

Photographed seasonal look books, marketing and brand initiatives.

Worked closely with the Creative Director to interpret and implement his vision and understanding of the FRAME woman and world.

Lead and mentored a team of Graphic Designers, Stylists, Social Media Mangers, Talent, Photographers, and external creative partners.

Reviewed, refined and approved creative deliverables to maintain brand standards and quality.

Worked with external creative partners on the redesign and launch for two websites.

Stayed deeply connected to cultural and platform trends, bringing fresh ideas and visual storytelling techniques to the work.

FRAME

SENIOR GRAPHIC DESIGNER 2016-2019

Lead the development and execution of creative assets for product releases, sale campaigns, social media and performance marketing, eDMs, eCommerce, packaging, editorial, and more.

FREELANCE CREATIVE IN FASHION INDUSTRY 2011-2025

Creative Director, Photography, Content Creation, Social Media, Graphic Design.

M.A.P LTD PHOTO PRODUCER 2011-2012

Production for Daniel Jackson, Angelo Pennetta, Tyrone Le Bon, Will Davidson, Derek Henderson.

ALEXANDER WANG GRAPHIC DESIGNER 2010-2011

Adapt and roll out key visuals to varying dimensions for both print and digital applications.

Develop digital assets for EDMs, websites, online advertising, and social media.

Retouch and edit product photography to suit various platforms and uses.