I'm Caitlin Taffs, an Art Director and Photographer who has recently returned to Sydney after spending the last thirteen years in the United States. Throughout my career in the fashion industry, I have developed a strong expertise in overseeing creative projects from initial concept through to final delivery. My passion lies in bringing ideas to life, ensuring every detail is executed seamlessly and with precision. I am highly organised with strong project management skills. My meticulous attention to detail and unwavering commitment to quality standards ensure the delivery of visually compelling, large-scale campaign work that resonates with audiences.

I possess a proven ability to lead, mentor, and develop design teams, fostering a collaborative environment that encourages creativity and innovation. I thrive on guiding projects to fruition while maintaining high standards of quality. My keen eye for design, combined with my leadership capabilities, allows me to consistently produce outstanding results.

I have been fortunate to receive mentorship from the highly accomplished Erik Torstensson, Creative Director and Co-founder of FRAME, who provided me with valuable opportunities to expand my photography skills, refine my point of view, and elevate my personal visual language. Additionally, I gained insightful guidance from Jens Grede, a renowned marketing visionary and the driving force behind SKIMS and FRAME. Jens imparted enduring lessons on the importance of brand authority and the dynamic energy required for continuous innovation, crucial for maintaining relevance in a highly saturated marketplace. Throughout this journey, I have made substantial progress in both my technical expertise and my commitment to creative excellence.

I am eager to explore the next chapter of my career.